The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs

Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey. Hosted by Ola Williams—a retail entrepreneur, fintech founder, and certified financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways. Join us to learn, grow, and connect as we uncover the keys to business success. Let’s continue to learn together and be encouraged to keep on connecting!
Episodes
Episodes



Thursday Jan 18, 2024
Episode 27 - How to Read and Interpret a Balance Sheet – Part 3
Thursday Jan 18, 2024
Thursday Jan 18, 2024
You see when you want to buy a business, you want to take a quick snapshot of the balance sheet. This is so that - at least, when your professional advisers such as accountants are discussing with you, you can follow reasonably.
Even when you already have your business, it doesn’t hurt to from time to time review your business balance sheet.
So far, we’ve looked at what assets are, and in the last episode, we looked into short-term liabilities. We’ve also done a bit of introduction on long-term liabilities. I encourage you to listen to episodes 25 and 26 for a catch-up. Also, a reminder that I’m intentionally keeping these episodes on finance short as they are meant for non-finance businesspeople, and I do appreciate it can be a lot to take in from that perspective.
This episode continues with what long-term liabilities are. And it is part of an ‘8-series’ show on how to read and interpret balance sheets. This is part 3.
Connect with the host, Ola Williams:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! https://bit.ly/3MBwLSt



Saturday Jan 13, 2024
Episode 26 - How to Read and Interpret a Balance Sheet – Part 2
Saturday Jan 13, 2024
Saturday Jan 13, 2024
Do you find accounting intimidating? Or even boring? But then, hardly can we do any business without accounting. And of course, you can hire the right staff to do the technical bit for you. But, you may still find it beneficial to at least understand how to interpret some accounting/financial reports. And, believe it or not, it’s far more approachable than you think.
Why should you bother with this? Isn’t this the job of your accountant? Well, you’re right it is. But, paying attention to this and understanding it can save you significant cash in your business. After all, what harm can a 2nd level review of what your accountant is doing do?
This episode is part of an ‘8-series’ show on how to interpret financial reports. This is part 2.
Connect with Ola Williams:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! https://bit.ly/3MBwLSt



Thursday Jan 04, 2024
Episode 25 - How To Read And Interpret A Balance Sheet - Part 1
Thursday Jan 04, 2024
Thursday Jan 04, 2024
Do you find accounting intimidating? Or even boring? But then, hardly can we do any business without accounting. And of course, you can hire the right staff to do the technical bit for you. But, you may still find it beneficial to at least understand how to interpret some accounting reports or shall we say financial reports. And, believe it or not, it’s far more approachable than you think. The next 8 series of this show will be on how to interpret financial reports. This is part 1. So here you go.
Connect with Ola Williams:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! https://bit.ly/3MBwLSt



Friday Dec 29, 2023
Episode 24 - Saving Time Using Personal Finance Apps – 2
Friday Dec 29, 2023
Friday Dec 29, 2023
Imagine a car with no gas gauge- this means you buy gas and use it with no tracking of usage. What do you think will happen if you miscalculate and your car stops due to zero gas while on your way to an important appointment? Yes! You guessed right! That’s not a situation we all want to be in. Same principle applies to the opportunity to track your personal finances.
Last episode, I shared some of the results of the research I’m doing on saving time with the use of personal finance apps. This episode is the concluding part with my perspective on what personal finance apps can do and why you may want to consider using them as such.
So here we go.
Connect with Ola Williams:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! https://bit.ly/3MBwLSt



Saturday Dec 23, 2023
Episode 23 - Saving Time Using Personal Finance Apps – 1
Saturday Dec 23, 2023
Saturday Dec 23, 2023
For over 5 years now, I’ve been researching how to save time by tracking personal finances. And my thought process is this: if we can track gas in our cars, which saves us time by letting us know how much gas we have in tank before embarking on a trip, then why shouldn’t we track personal finances?
And I’m particularly interested in personal finance because I believe business finance is structured enough. At least, most times, we need to keep records of spending to continue in business. But, personal finance can easily go untracked and lead to a waste of time if not approached intentionally.
I interviewed and surveyed working professionals and entrepreneurs to feel their pulse on their use of automation in their personal finances.
This episode features the results of the research together with my perspectives.
Connect with Ola Williams:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! https://bit.ly/3MBwLSt



Wednesday Dec 13, 2023
Episode 22 - How To Use ChatGPT In Your Business As A Beginner
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
In the ever-dynamic world of entrepreneurship, staying ahead means being in the know. Are you looking for some chatbot discussions, artificial intelligence podcasts, or simply a GPT podcast? Well, you’re in the right place! Listen in as we dive into some exciting AI conversational talks - with Jesse Boudreau - about how to use ChatGPT in your business. Jesse is an entrepreneur and co-founder of the weekly newsletter - ROI Marketing Tools. ROI Marketing Tool is a resource that provides the latest industry updates, and you can also get practical insights that you can directly apply to your business.
Connect with Jesse:
Website: www.roimarketingtools.com
Email: jesse@roimarketingtools.com
LinkedIn: https://www.linkedin.com/in/jesseboudreau/
Connect with me:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! https://bit.ly/3MBwLSt



Wednesday Dec 06, 2023
Episode 21 - Networking Tips For An Introvert
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
“People go - I have 1,000 followers - and you want to go -That's wonderful! Are you talking to them?” --- Dalene Allen
Have you ever been to an event, and there's this period of small talk where you find yourself alone? You look around the room and everybody's talking to everybody. You seem to be the only one alone and it's an awkward situation for you. You don't want to stay in a corner and look like you don't belong. At the same time, you don't want to interrupt conversations that people are already having. So, what do you do?
Find out in this intriguing conversation with Dalene Allen, a Master Networker and Executive Director at BNI Nova Scotia, New Brunswick & PEI. Dalene is an expert in providing effective networking strategies and networking tips. She arranges professional connections, networking events, and business networking,
If you are an introvert, like me, you’d want to listen to this conversation. Or maybe you know an introvert, you’d want to encourage them to tune in.
Connect with Dalene:
Podcast: https://networknetworth.buzzsprout.com
Instagram: https://www.instagram.com/bnimaritimes/
LinkedIn: https://www.linkedin.com/company/bnimaritimes/
Twitter: https://twitter.com/bnimaritimes
Facebook: https://www.facebook.com/BNIMaritimeslatest
Connect with me:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! https://bit.ly/3MBwLSt



Tuesday Nov 28, 2023
Episode 20 - Why Solopreneurs Should Use Manifestation Cards
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
If you believe that one of the primary reasons we are here is to connect, then you would also know that listening to insights from others is wisdom. Especially insights that resonate with you.
Manifestation cards are a great way to gently nudge ourselves to those things we may know already but need reminders on. Or they may nudge us to fresh insights. Again, it’s all wisdom. An alignment from one card may be all you need to go on in a moment.
If words like intention, alignment, abundance, positivity, manifest, belief, and gratitude resonate with you, then this episode is for you.
This episode features 28 statements from manifestation cards I have created. Plus 3 bonus statements.
See if they resonate with you.
Get the manifestation cards here: https://amzn.to/477qsxZ
Connect with me:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat! Book time here: https://bit.ly/3MBwLSt