The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs

Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey. Hosted by Ola Williams—a retail entrepreneur, fintech founder, and certified financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways. Join us to learn, grow, and connect as we uncover the keys to business success. Let’s continue to learn together and be encouraged to keep on connecting!
Episodes
Episodes



Wednesday Nov 15, 2023
Episode 18 - Practical Tips For Starting Or Buying A Small Business
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
These days, one of the questions I get asked more and more is about starting or buying a small business. My DM is full of them. Also, when I’m at events, that’s what people pull me out to ask. I also get a lot of calls just on this. So, because I find myself repeating the same conversation over and over again, which is unproductive, I thought it would be more helpful to do a recording of it. That way, I can direct anyone wanting to know to this episode. Now, I need to say these are from a general point of view so do your own research and seek professional advice as may be applicable to your context. If you want more specific guidance based on my own personal experiences, I encourage you to book a discovery call with me.
So here we go.
Connect with me:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Need a discovery call? Book here: https://bit.ly/3MBwLSt



Wednesday Nov 08, 2023
Episode 17 - How An Entrepreneur Can Communicate Offerings Effectively
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
As an entrepreneur, you wear all the hats of your business - sales, marketing, admin, bookkeeping etc. You may come to a point where you have some help with these, but ultimately, the ownership and the success of the business is on you. If you're not going to be marketing your own services, your own products, who will do it for you?
On this episode, I had a conversation with Kathy Colaiacovo, a marketing strategist, President of Pepper It Marketing Services Inc. and host of the Marketing Your Private Practice with Kathy C podcast. Kathy shared her expertise on how an entrepreneur can communicate offerings effectively.
Take a listen to the conversation and learn!
Connect with Kathy:
Website: https://www.pepperitmarketing.com/
Podcast: http://marketingyourprivatepractice.com/
Instagram: https://www.instagram.com/pepperitmarketing/
LinkedIn: http://ca.linkedin.com/in/kathycolaiacovo
Connect with me:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz



Thursday Nov 02, 2023
Episode 16 - Be Kind or Be Nice?
Thursday Nov 02, 2023
Thursday Nov 02, 2023
In this new episode I introduce the concept of kindness and Niceness from the lens of being fair using a story someone told me. The story is about a lady named Pat who wanted to be served to her liking, without consideration for how that may or may not be helpful to others. Could it be that we sometimes consider kindness to be a sign of weakness and maybe that’s why we don’t practice it enough?
Take a listen to learn much more!
Connect with me:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz



Wednesday Oct 25, 2023
Episode 15 - The Link Between Appearance and Confidence
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
In this new episode, I had a conversation with CeeCee, the Founder and CEO of Dapper Style Mint Inc. and an expert in costume design, and personal and wardrobe styling, where we unpacked the link between appearance and confidence.
I have often been puzzled about whether the way we show up on the outside contributes to having confidence. Someone once said that it is because of the crispness of notes that the ATM will accept some notes and reject some even though the value hasn't diminished. Therefore, presentation on the outside does seem to matter.
However, sometimes, the most well-dressed people are not necessarily the most confident. Confidence is a muscle, which means you have to exercise that muscle regularly in order for it to build.
Take a listen to the build-up of this conversation and much more!
Connect with CeeCee:
Website: https://www.dapperstylemint.com/
Instagram: https://instagram.com/ceeceechilanga.style?igshid=MzRlODBiNWFlZA==
LinkedIn: linkedin.com/in/chanda-chilanga
Connect with me:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz



Monday Jul 24, 2023
Episode 14 - Retail Therapy
Monday Jul 24, 2023
Monday Jul 24, 2023
This week, I explore retail further by talking about 'Retail Therapy'. Would you like to consider how retail may be able to provide some comfort to you? Take a listen



Monday Jul 17, 2023
Episode 13 - Retail Reality
Monday Jul 17, 2023
Monday Jul 17, 2023
Hello everyone. Today, I'm going to be exploring retail reality. The reality is, we are bound to exchange what we have with what we need. And so, it falls upon us to do it with some form of wisdom. What do I mean by this? Take a listen to find out more.



Monday Jul 10, 2023
Episode 12 - How To Manage Pitstops On Your Route
Monday Jul 10, 2023
Monday Jul 10, 2023
If you like to watch Formula 1, you would have noticed that there are needs for pitstops. Now, the race organizers try to make services at each stop as efficient as possible. So the issue is not whether there should be pitstop. Rather, it's more of an issue of "how do we make efficient use of time during the stop" They ask this so race contestants can get back on track. If we understand this, then we must know that there would be pitstops on our life journeys as well. On this episode, I aim to explore how you can manage these stops using practical examples. Take a listen.



Sunday Jul 02, 2023
Episode 11 - Serve Me With Some Banter?
Sunday Jul 02, 2023
Sunday Jul 02, 2023
How do you like to be greeted when you visit stores? Would you rather be left alone or appreciate some exchange of pleasantries? On this episode, I talk about two different scenarios. I believe each is valid. Hopefully, either resonates with you. Take a listen.